SXSW is finally coming to the UK—and it’s starting with a surprise. To celebrate the launch of SXSW London 2025, the festival is hosting a citywide scavenger hunt this May. The prize? Free wristbands that give fans early access to this year’s debut event.
Every few days, SXSW London shares clues on its social media pages. These hints lead participants to landmarks and creative spots across London. If you solve the clues and find the secret locations, you might win one of the festival’s limited wristbands.
This scavenger hunt is not just a game. It’s a preview of what SXSW London stands for: creativity, culture, and community. Like its Austin version, the London event will bring together music, film, tech, and art—all in one exciting space.
SXSW London 2025 takes place this June. The line-up will include both global stars and rising UK talent. With talks, showcases, and events happening citywide, it’s set to be a major highlight of the summer.
Buy a PASS HERE: SXSW London 2025
So, if you want to get in early and experience the best of the festival, start hunting! Follow @sxswlondon for updates and clues.